Archive for August, 2011

Billionaire Boys Club City Style

The clothes company Billionaire Boys Club was set up by musician Pharrell Williams and Japanese music producer, DJ and clothes designer Nigo. The Billionaire Boys Club company was set up in 2005 and has been making top end urban clothing a similar fashion to Nigo’s previous project BAPE. The garments created by Billionaire Boys Club is also a mixture of urban meets counter culture with its nod to cartoon characters and the influence of Japanese street fashion with its distinct groups and style.

Billionaire Boys Club 2 Distinct Styles

The company~brand~business} is separated into 2 different areas, Billionaire Boys Club and Ice Cream which have separate icons an astronaut for Billionaire Boys Club and obviously an Ice Cream for the Ice Cream brand. The brands feature a great deal in their particular ranges and are immediately recognisable as is the capital B that also adorns the Billionaire Boys Club clothing and accessories.

Billionaire Boys Club & Ice Cream sell a sizable range of products all with the same matching urban style to them; the range consists of hoodies, baggy shorts, t shirts and various other items that fit into street style. The designs are limited edition which helps to give good reason for the premium prices of the products because they are a more exclusive range with a high level turnover of designs.

The colours are typically bright and exciting because if you are going to be purchasing from this range you are going to want to be standing out from the crowd. There is a significant influence of camouflage prints and a general army nod; it is fascinating how this type of apparel has become the counter culture when in numerous ways it represents the popular and the unadventurous. Both Pharrell and Nigo enjoy being controversial and the company style and culture reflects this attitude.

Billionaire Boys Club Accessories for the urban Gentleman

Pharrell is well known for his fashion and his use of accessories particularly his proclivity for trucker caps so it is no great surprise that the brand has a large collection of trucker caps. The styles range from a plain hat with a B through to sundae and Ice creams naturally. The other design that features a lot is the beanie & bobble hat which is another item that is strongly linked with youth and street clothing and culture.

They update their collection around a lot so they are certainly seasonal and produce a vast assortment of various clothes for you to choose from season to season. The creators wished there to be a high paced turn around with each range to ensure the exclusivity of the brand and the sense of belonging to a boys club through wearing the clothes. The overall style is awfully similar to the style of Pharrell himself a mix of street and preppy with the use of bright colours. He is often pictured wearing clothes from the range too because he has like many new wave fashion entrepreneurs produced clothes that he would like to wear on a daily basis like Liam Gallagher’s latest venture Pretty Green.

So if you like your clothes original or know someone who does this would be the perfect range to start purchasing.

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